To develop the abilities of the future specialists in business administration to apply the principles of marketing and to use the marketing tools, in oder to meet the organizational objectives and to create value for the customer.
INSTRUCTORS:
Daniela Ioniță
Lecturer, PhD - BUCHAREST UNIVERSITY OF ECONOMIC STUDIESTo define, explain and apply the marketing concepts, methods, techniques and tools.
To prepare a project for the analysis of the organizational marketing environment.
To apply the knowledge about the marketing mix for the preparation of a marketing program.
