Daniela Ionita is Lecturer of Marketing and Entrepreneurial Marketing at Bucharest University of Economic Studies. Her research focuses on the interface between marketing and entrepreneurship and she is concerned with strategic orientations and business models used by startups and entrepreneurial firms to create value. She is interested in using neuromarketing techniques to get insights into how people think, feel and act in a business context. Her work has been published in Amfiteatru Economic, Management & Marketing, and Journal of Emerging Trends in Marketing and Management. She currently serves on the editorial review board of the International Conference on Marketing and Business Development Journal.
|ID||Course Name||Duration||Start Date|
|Global value chain||3||September 30, 2019|