Marketing

The course will introduce students to concepts, methods and marketing tools and will provide practice in assessing and solving marketing problems. Topics include marketing planning, buyer behavior, segmentation, targeting and positioning, market research, product management and branding, pricing, marketing channels, and integrated marketing communications. Upon completion of this course, students will be able to understand marketing as a process and how to use elements of the marketing mix for creating, communicating and delivering value to customers.The course will involve lectures, case studies, discussions, in-class exercises, student presentations, and quizzes.