Daniela Ioniță is an experienced marketing practitioner and academic. She has over 10 years of experience in large corporations, in Customer Operations and Marketing departments, holding both specialist positions (Project Manager, Product Manager) and management positions (Team Leader, Marketing Manager).
She is an Associate Professor at Bucharest University of Economic Studies, Marketing Department. She teaches marketing and marketing related courses while conducting research at the interface between marketing and entrepreneurship. Her work explores strategic orientations and business models used by startups and entrepreneurial firms to (co)create value. She was involved in Knowledge Transfer Partnerships projects to support competitiveness and business development. Currently, her research interests revolve around the digital transformation of marketing activities and the emerging creator economy.