Associate Professor, PhD - BUCHAREST UNIVERSITY OF ECONOMIC STUDIES
Domains of competence: Event Marketing, Marketing and Event Management, Strategic Marketing, International Marketing, Public Relations PhD in economics, marketing specialization, since 2010.
In 2004 he graduated from the Faculty of Commerce, Marketing Specialization, and in 2006 he graduated from the Marketing Faculty from the “Public Relations in Marketing” masters program and in 2010 he defended the Doctoral Thesis entitled “Communication Strategies in Marketing Events “. During the Doctoral School he conducted a 3-D research, both among the event audience, organizations that communicate with the help of the event, and event organizing companies. His post-doctorate was at the Romanian Academy where he held the dissertation titled “Impact of Events on Local and Regional Sustainable Development”. Author of Books: “Marketing and Event Management” appeared in 2014 and “Event Marketing: Fairs and Exhibitions” appeared in 2015 at ASE Bucharest. The area of research and interest are especially corporate and non-corporate events, but also the events that appeal to the stakeholders of the internal and external environment of the organization.
|ID||Course Name||Duration||Start Date|
|Global value chain||3||September 30, 2019|