Corina Monica Pelau

CORINA PELAU is Professor Ph.D. and Ph.D. coordinator at the Bucharest University of Economic Studies, UNESCO Department for Business Administration. Her main research field is consumer research, with focus on the relation between consumers and artificial intelligence, neuroscientific approaches of consumer behavior and sustainable consumption. Her research has been published by several indexed journals. Her research work has been rewarded with the Best Paper in an Economic Journal Award by AFER (Association of Economic Faculties in Romania) in 2018, the Opera Omnia Award for Excellence in Scientific Research by the Bucharest University of Economic Studies (2019). She is associate editor of Amfiteatru Economic, the best ranked Romanian business journal (since 2023), member of the Association for Consumer Research (since 2015) and member of the European Marketing Academy (since 2018). Starting with 2021 she is part of the Executive Committee of the European Marketing Academy as National Representative for Romania and co-coordinator of the Climber Community Interest Group at EMAC.