Curmei Cătălin-Valeriu is associate professor in the UNESCO for Business Administration Department of the Bucharest University of Economic Studies, with expertise in marketing, marketing management, Business-to-business marketing, marketing in services sector, customer relationship management and global value chain.
He is the author of the book Marketing Planning in Small and Medium Size Enterprises and of more than 10 scientific papers in international journals and conference proceedings. He also has a huge practical experience as CMO and CEO of B-2-B commerce companies.