Andreea Pachițanu is a dedicated academic and marketing professional with expertise in digital marketing, consumer behavior, and market research. With over 14 years of experience in education and research, she brings a dynamic combination of academic rigor and practical insights to her role as a Lecturer at the Faculty of Marketing, the Bucharest University of Economic Studies.
Andreea specializes in leveraging emerging technologies to explore innovative solutions in marketing, fostering a deeper understanding of market dynamics. Her teaching and mentorship emphasize critical thinking and practical application, inspiring students to excel in a rapidly evolving business landscape. She actively bridges the gap between academia and industry by organizing renowned conferences such as the Emerging Trends in Marketing and Management (ETIMM) and the 2024 European Marketing Academy (EMAC) Annual Conference.
Andreea’s academic career highlights include authoring work on digital marketing, social media, consumer behavior research or organizational responsibility in data security and mentoring students to produce impactful research. She draws upon her experience in the FMCG sector to enrich her academic contributions, ensuring relevance and applicability to real-world challenges. Driven by a passion for innovation and collaboration, Andreea’s professional purpose is to shape the future of marketing education and research.