Courses

The subject develops methods, techniques and instruments of relationship marketing, researches the dimensions of consumer behavior, develops components of customer relationship management.

The student acquires the knowledge needed to use the law applicable to operators. Skills of concluding contracts and method of tracking their progress are developed.

Information on the place and role of Statistics within decision taking system in business administration at micro-and macroeconomic level.

Acquiring knowledge and competences for business management.

Shape the economic thinking, which will serve to accurately identify possible opportunities and risks at the
microeconomic level.

Shape the economic thinking which will serve to understand and accurately assess opportunities and risks in a rapidly changing open economy